Black Hat SEO Techniques – Methods You Should Avoid
Search Engine Optimization is a crucial part of e-commerce industry. Without using the SEO techniques, principles and strategies rightfully, an online business may not be able to survive in the competitive market.
In order to make sure you make the best use of this system, it is important to learn about search engine optimization and understand concepts that can help you effectively achieve your goals.
Apparently, internet is all about content being published and used in varied forms. Search engines function by searching the relevant content through their web crawlers.
The website or websites that feature most relevant content on the given search term get the prestigious place on search result page.
Ideally, the website being featured on the first page of the search engine is best position for any website or online business. In fact, the very first links gets to enjoy the privilege of getting 60% of the clicks, while other 40% are distributed among other links given on the first page itself. Thus, as a businessman, you must target to earn the first place on every possible popular search engine directories.
There are 2 types of SEO techniques that marketers use to get their website ranked. White Hat SEO is the proper use of SEO techniques that Google approves of and encourages you to use. Black Hat SEO is the manipulation of SEO techniques to increase traffic generation to your website. Below are a few Black Hat SEO techniques you should avoid.
1. Unrelated Keywords
Don’t: Add irrelevant keywords to the website content for extra page hits.
Example: “Kanye West would use one of our Dyson vacuum cleaners if he owned dogs or cats.”
Do: Keep the content focused on a specific keyword or topic so users find what they are searching for.
Example: “Our Dyson vacuum cleaners effectively pick-up dirt and pet hair.”
2. Keyword Stuffing
Don’t: Repeat keywords to the extent that it reads like gibberish in a sentence.
Example: “Picture frames picture frames pictures pictures pictures.”
Do: Write sentences that make sense, have a reasonable keyword density, and that use closely related words instead of repeating keywords.
Example: “Our picture framing services can service large formats to ensure everyone gets the big photo.”
3. Tiny Text and Hidden Links
Don’t: Put illegible text at the bottom of the page, make the text the same color as the background, or format text that are visually undetectable as links.
Example: “This is a short sentence full of illegible gray text.”
Do: Write content that is intended to be read and make links obvious.
Example: “The Canon Camera has many features of the professional cameras and the convenience of portable point-and-shoots.”
Don’t: Present search engines with one set of content and site visitors with another, tricking visitors into experiencing a page of different content.
Example: A user searches for “happy star fish”, clicks on a search result that appears to be about sea creature evolution, and is greeted with pornography or adult entertainment.
Do: Be honest and create website content that visitors want and expect to see based on the description on the search engine results page (SERP).
Example: A user searches for “Mickey Mouse” and is taken to the official website of the Disney company.
5. Doorway or Gateway Pages
Don’t: Over stuff content pages with keywords or keyword phrases with the primary goal of achieving a high ranking and then redirect visitors to a separate page.
Do: Create attractive landing pages and information pages for humans that are rich in quality content.
Example: A sugar manufacturing company detailing the health advantages of raw sugar over high fructose corn syrup.
6. Bait-and-Switch or Page Swapping
Don’t: Get a Web page ranked and then change the page content entirely.
Example: Clicking on a result in the SERP takes the user to a website or web page that is completely different from the keywords used.
Do: Update Web pages regularly while keeping the general topics of the pages consistent.
Example: An article about HP Laptop is updated with product support and product upgrades.
7. Duplicate Content or Mirror Site
Don’t: Copy content from another website, with or without permission.
Example: A website reprints an article found on another website to increase the number of visitors.
Do: Quote in small sentences, reveal content sources, and write original content.
Example: An content article about the sound quality in various models of headphones cites reviews of headphones found on related sites.
8. Spam Blogs
Don’t: Blog using software that generates garbled text with keywords for the purpose of getting visitors to click on ads.
Example: “Caffeine in Mountain Dew with MSG is a summer treat safer than Guinness.”
Do: Put time into writing your blog posts and write something coherent and fresh.
Example: “Caffeine is drug that is safe to consume in moderation, but large doses over time may cause health concerns and sleep disorders.”
9. Comment/Blog Spam
Don’t: Automatically post links as comments on related blogs to increase the number of inbound links.
Example: “Great post! |”your web address here”.
Do: Post insightful and interesting comments related to the article or blog post.
Example: “Thanks for explaining “The Dangers of Caffeine” in such detail. Your article was interesting and made a lot of great points”.
Why Do You Need To Have An White Hat SEO Optimized Website?
Ability To Reach Global Market
The major advantage of having an SEO optimized website is that it makes your business accessible in the global market without making you put continuous investment and efforts. Making use of popular online marketing tools such as Facebook, Twitter, Blogs and other social networks give exposure to your business in the global market and also make it easily accessible to masses around the world.
Traditional marketing campaigns usually involve high cost and require you to invest a lot of time and efforts. However, a well planned SEO campaign will help you determine, as well as reach your target audience with significantly low investment.
You can get started with content creation on your website with minimal investment and less manpower. However, if you plan to put your company’s advertising on other websites or social networks, then you may have to pay a nominal amount of fee to get your ad published.
With SEO campaigns you get the facility to track the performance of your website. You can figure out the success and failure of keywords being used to attract your target audience. The keywords that don’t seem to work as effectively as expected can be replaced with the new ones that are in trend.
There are a number of metric tools that help you analyze the response of people on your campaign. You simply withdraw the ones which do not get you any or minimum amount of traffic for a constant period. This is a great way to measure the effectiveness of your SEO campaign. With the help of tracking tools you can also know how many people are visiting your website on an hourly basis also.
SEO based marketing gives you ample of opportunities to personalize your website on the basis of your target market. You can personalize the messages, interface, content creation, mode of information sharing and other SEO Tools on the basis of browsing history and previous purchase of your regular customers.
Besides these, there are many other aspects of SEO marketing that you may consider as well. Each of the strategy mentioned above is effectively designed to attract maximum traffic on the site, while maintaining a good rank on search engines.
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Depending on the purpose and nature of your business, you might as well choose particular marketing tools to suit your business’s requirements and target audience. It is important to choose the right technique to ensure that you get maximum output from the efforts put into it. Consulting an expert and experienced black hat SEO will help you understand your options better, so you choose only the best.
Irrespective of the method you choose, it is always advised to hire professional services to promote your business. SEO professionals are aware of all the SEO Tools, techniques and methods that will go with your company’s individual online marketing strategies. A professional company will also work to help you win more customers and bring drastic improvement in the overall rank of your business in the online industry.